We organise your visual identity into a clear system, so your brand always looks confident and recognisable.
Correct logo usage, clear space, sizes and examples of what to avoid.
Precise colour values for digital and print use.
A font system for headings, body text and accents.
Shapes, patterns, icons and imagery for a cohesive look.
We show your identity in action on social media, in presentations and in print.
A practical document for your team and partners.
A visual identity project for one company — cover, content structure and colour guidelines.
Logo · colours · typography · graphic elements
A brand book is a practical guide to a company's visual communication. It brings together logo usage, the colour palette, fonts and design examples in one system, making the brand recognisable on its website, on social media and in print materials.
A recognisable mark
A unified visual language
Rules for using it
Recognition
A brand book defines how to use the logo at different sizes and on different backgrounds. Clear space and correct proportions help prevent mistakes in a company's visual communication.
A consistent tone
Primary and accent colours make up the brand's colour palette. HEX and RGB values are used for digital materials, while corresponding CMYK values are specified for print and, where necessary, refined with the print partner.
Character you can read
Choosing fonts is only the beginning. Typography guidelines explain the hierarchy of headings and body text, font weights and usage, so websites, presentations and print materials speak the same visual language.
Brand personality
Guidelines for photography, icons and graphic elements help preserve the brand's character even when different people create the materials. What matters is not just the choice of elements, but also their placement and harmony.
From guidelines to practice
Brand identity guidelines become more useful with concrete examples. A sample business card, presentation or social media asset shows how the logo, colours and fonts work together in a real layout.
One reference for everyone
A brand book is a shared point of reference for a company's team, designers and print partners. It helps maintain consistency and reduces the need to revisit basic design decisions with every project.
Guidelines help introduce a new logo and design system consistently. They are also useful for a growing business whose materials are created by several people or external partners.
Your existing logo and design materials, a description of your target audience and your most-used communication channels. The scope of the brand book is tailored to your needs — not every business needs the same sections.
We gather your existing brand materials.
We define the core principles of your visual identity.
We create practical examples of how to apply your identity.
We deliver a well-organised, easy-to-use document.
Tell us about your project — we will reply within one business day with a tailored proposal.
