Mattengo — digital marketing agencyMattengo
AI UGC video

Content with a human touch that sells

We create authentic-style AI UGC videos with a clear message, ready for testing and scaling in ad campaigns.

Our work

AI UGC video examples

Serum presentation
Cleansing milk presentation
Product in an everyday setting
AI capabilities

What’s included in the service

AI content creators

We choose a persona and speaking style that suit your brand and audience.

Sales scripts

We write short, natural scripts with a strong hook and call to action.

Multiple variations

We quickly test different hooks, messages and video versions.

Regular content

We create a steady stream of new content for advertising campaigns.

Subtitles and sound

We add subtitles, voiceovers and music, so your videos work with the sound off too.

Vertical format

We adapt videos for Reels, TikTok and Shorts for mobile viewing.

Process

How we work

01

Offering

We research the product, customer and key benefit.

02

Scripts

We prepare several variations of the message and opening hook.

03

Creation

We create AI UGC videos in your chosen style.

04

Testing

We deliver versions for advertising and further optimisation.

AI UGC video

Content with a human touch that sells

UGC-style video mirrors how people talk about products on social media — rather than a polished advert. AI makes it possible to create this content faster and without a film crew.

For sales-driven ads

UGC-style video is designed for ads that need to sell: the opening shot grabs attention, followed by a product presentation and a clear call to action. Suitable for a range of advertising platforms and organic content.

For product-test and review-style content

A relatable format in which a character describes their experience with a product. The AI-generated character is not a real customer testimonial — we use it as a visual format, not as evidence of the product’s effectiveness.

For vertical content

We create 9:16 videos for Reels, TikTok and YouTube Shorts. Framing, text and pacing are tailored to mobile viewing so the message works even without sound.

For product introductions

A short video that clearly shows what the product is, who it is for and why it deserves attention — ideal for introducing it to a new audience.

For testing variations

We can create several script variations for a single product, with different opening shots, messages or calls to action. This lets you test which approach works best for your audience.

For campaign promotion

We also combine UGC videos with graphic banners and AI images to give your social media campaign a consistent look — from images to video.

What makes UGC video effective?

The strongest element of a UGC video is its first second. Viewers decide whether to keep watching within the opening seconds, making the first shot and first sentence crucial. The strength of the UGC format is its natural feel — the character speaks simply, shows the product in everyday use and avoids the advertising feel that makes viewers scroll past.

Discuss your video idea

What do you need to get started?

Send us product photos, a short product description and your goal — where you plan to publish the video and what you want to achieve. We use this to develop a script, choose a character and visual style, and create a video with subtitles and sound. We’ll also need your brand assets if the video should include a logo or other brand elements.

More about AI video creation

Variations and testing

A single video version is rarely the best option. We prepare several variations: a different opening shot, message or call to action — and you use the one that delivers the best results. Because the video is created with AI, producing another variation is much faster and more affordable than filming again.

Honesty and quality

The AI-generated character is not a real person, and the video does not prove the product’s effectiveness — we use it as a visual format, not as a testimonial. Before delivery, we check that the product is recognisable, movement looks convincing and the copy matches your offering. We clarify any imprecise claims with you rather than replacing them with AI-invented content.

Let's create AI UGC content for your product

Tell us about your project — we will reply within one business day with a tailored proposal.